The Sims™ FreePlay

A life simulator built around a growing town

The Sims™ FreePlay is a mobile simulation game for players who enjoy shaping characters, homes and long-running stories. You create Sims, guide their daily lives and help develop a persistent SimTown rather than playing through a short, fixed campaign. It suits people who like gradual progress, decoration and small decisions that build into a larger household or neighbourhood.

Create Sims, homes and routines

The game gives you control over multiple Sims, including their appearance, relationships, careers and hobbies. Homes can be designed and expanded, with options that include multi-storey buildings and swimming pools. That makes the building side useful for both practical players who want to improve a household and creative players who treat the town as a design project.

Progress happens in real time

Many activities take time to finish, so The Sims FreePlay is best approached as an ongoing game rather than a series of quick sessions. Sims can work towards careers, pursue hobbies and form relationships that lead to friendship, rivalry or marriage. The town also has social features that let you visit friends' towns, adding a comparison and discovery element beyond managing your own Sims.

What the numbers suggest

With a rating of about 4.4 out of 5 from more than 1,040,011 reviews and 10,000,000+ installs, it has a substantial Android audience. The publisher is ELECTRONIC ARTS. Its main drawback is the same real-time structure that gives the game its rhythm: players looking for immediate results may find long action timers restrictive, while those who enjoy checking in and planning ahead will find more to do.