WhatsApp Business

Business messaging for smaller teams

WhatsApp Business is a communication app for shops, freelancers, service providers and other small businesses that need to handle customer conversations separately from personal chats. It keeps the familiar WhatsApp-style messaging experience, while adding tools for presenting a business and managing an active inbox. The app is developed by WhatsApp LLC.

Useful tools behind the chat screen

A business profile can show key details such as the company category, address and website, giving customers basic information before they start a conversation. Quick replies help answer common questions, while away messages can acknowledge customers outside working hours.

Labels provide a simple way to group conversations by status or purpose, such as new enquiries, orders or follow-ups. Businesses can also create a product catalogue so customers can browse what is available within the conversation experience rather than relying on a separate storefront.

Best suited to direct customer contact

This is a practical fit for businesses whose work depends on one-to-one conversations: taking enquiries, answering support questions, arranging services or discussing orders. It is less about formal project management and more about keeping customer contact organised in a channel many people already understand. Multi-device support can also help when more than one person needs access to the account.

At a glance

• Category: Communication
• Developer: WhatsApp LLC
• Rating: 4.64 from 19,628,620 reviews
• Installs: 1,000,000,000+